The Tom Parish Inc. Blog and Activity Stream

Social Media Strategies and Social Media Productions, Thought Leadership Interviews 

Getting Going on Google Wave - October 1st Thursday Morning

Last night, very late, I received my Google Wave Beta invitation. This morning I'm sending out invitations. Google Wave isn't much fun to use by yourself. It's like using chat by yourself. You just sit there and stare at it waiting for someone to come online.

I've sent 4 invitations out in the last hour and none of those people say they 'see' the invitation coming through. So more soon.

I just love new major releases like this. I have four more invitations left and I suspect they will go quickly.

More to come.

Tom

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Carousel Player of recent BMC Podcasts and ELO Podcasts

Here is a sampling of the video podcast interviews I've done for BMC.com.  More to come in the next couple of months.

 

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A Tactical Plan for Deploying External Social Media:Dave Evans, Social Media Strategist and Author

Whether you are a chief information officer or a chief marketing officer, you need to know how to leverage technology, especially social media, to understand how customers perceive your brand both positively and negatively, and what changes you need to make to your products to get more positive responses. You have the challenge of influencing 1,000s of daily online conversations you can’t control. After all, these aren’t your conversations. Dave Evans, a social media strategist and author of Social Media Marketing – an Hour a Day, says that you need to create an external social media experience that your customers will talk about in a way that invokes others to buy your products. He adds, “This is a big change from asking your advertising agency to change the message because customers’ aren’t getting it."

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Video Podcast: Andres Carvallo, Austin Energy’s CIO, on Developing Smart Grid Technology for a Public Utility

Despite the economy, Austin, Texas, has seen a spike in major businesses, such as google.com and Hewlett-Packard, moving into the area, as well as more people relocating there to find jobs. Meanwhile, Austin Energy, the nation’s ninth largest community-owned electric utility, is making sure it can meet the power demands of its one million residential customers and 41,000 businesses, and continues to return more than $1.5 billion in profits back to the community. This is my second interview with Andres. He's informative and and a joy to engage in conversation.

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Austin American Statesman Release iPhone app Tonight

If you're keen on knowing what's going on locally but not so keen on getting a paper everday, then go take a look at the new Austin American Stateman iPhon app. I'm just now downloading and testing it out.  Search for 'Stateman' and it will show up.  It's got possibility.  Very forward thinking of the folks at the Statesman.

Tom

   
Click here to download:
Austin_American_Statesman_Rele.zip (120 KB)

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Austin American Statesman iPhone app Available for Free

If you're keen on knowing what's going on locally but not so keen on getting a paper everday, then go take a look at the new Austin American Stateman iPhon app. I'm just now downloading and testing it out.  Search for 'Stateman' and it will show up.  It's got possibility.  Very forward thinking of the folks at the Statesman.

   
Click here to download:
Austin_American_Statesman_Rele.zip (120 KB)

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Social Media for Storytellers

An insightful perspective on the uses of social media for story tellers. And you know story telling is really what we all need to be better at to help explain, sell and motivate others to be more in life. I'm always looking for better ways to present ideas and concepts that are new to people wanting to learn. So do share with me what's working for you. I'm gearing up for more public talks on uses of social media in business so, I'm all ears for new ideas. Always learning. Always teaching what I learn.
Tom

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Get Ready As Corporate Sites and Social Networks Start To Connect « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Check out this website I found at web-strategist.com

Jeremiah is on the right path here with this post. Large corporate brand sites have more to gain then lose by making user logins transparent (and aggregating conversations) with folks from Myspace, Facebook and Twitter. But as he says this is going to be a difficult path at first to implement. I sure would like have a go at this kind of project soon myself. I can see so much possibility here especially if you extend to mobile access.

Consider this, if you're a a child of the 60's you may remember your mom or dad carrying around a huge wallet of credit cards - Montgomery Wards, Sears, Foley's ... each one unique. You could only use the card at the store that issued it. Now we have MasterCard and Visa and other cards that allow anyone to buy anything from any store. It's more transparent. This is what you want in the social networking world. You're fine with having an identity on Twitter or Facebook but think how nice it would be to have the option to easily login to any corporate social networking and share that conversation with your Twitter or Facebook social graph. The participating company gets exposure to all of your social graph (for better or for worse). But as Jeremiah says, the vendor loses some element of control. You're no longer forced into a landing page or dedicated login. Ah trust ... hard to build, easy to lose and always takes time.

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YouTube Daily Mobile Uploads Have Increased 400% Since Launch of iPhone 3GS - Mac Rumors

Now let's think about this trend. You KNOW Blackberry is not going to be far behind. Though RIM seems to be overly 'into' it's business oriented approach which means they've always shunned the idea of media on a mobile device. But they know they have to change. So they will now with this new video pressure from the 3Gs iPhone.

And when that happens, you can imagine the amount of user generated content that is going to show up on B2B niche websites.

Rather exciting really. Apple has made shooting, editing and posting video almost as easy as creating a Tweet. Surely you can see how this is going to create another wave of change.

Tom

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